I recently posted my personal high level thoughts about top digital trends in 2023. In this article I would like to expand on the fourth trend: Sustainability.

Although this is still an early stage in tackling sustainability with digital technologies, the coming year will likely see significant advancements in this field. With climate change becoming an increasingly urgent issue, companies are recognizing the importance of sustainability not only for ethical reasons but also as a competitive advantage.

In the technology industry, sustainability is being approached in a variety of ways. For example, there is an increasing focus on renewable energy sources to power data centers and cloud computing facilities. Companies are also exploring the use of artificial intelligence and machine learning to optimize energy usage, reduce waste, and increase efficiency in their operations.

Another area where digital technologies are making a significant impact on sustainability is through the Internet of Things (IoT). Smart devices and sensors are being used to collect data on energy usage, water consumption, and other environmental factors. This data can then be used to identify inefficiencies, optimize resource usage, and reduce waste.

In the coming year, we can expect to see more large companies tuning to sustainability as a competitive advantage. With consumers increasingly demanding eco-friendly products and services, sustainability is becoming an important factor in purchase decisions. As a result, companies that prioritize sustainability are likely to have a significant advantage over their competitors.


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This article reflects my personal views and opinions only, which may be different from the companies and employers that I am associated with.